Writing a case study of the brand Toms Shoes. It is phenomenal! And its success seems so incredible (and annoyingly?) simple. Delivering straight forward & uncomplicated shoes for a reasonable price, for all ages, with a great brand story, as an organization for-profit but also for-charity. Gives shoes to one shoeless for each pair you buy. The company was founded in 2006. They donated their One Millionth pair of shoes to a child in need in 2010 after less than four years of operating. Wow wow wee. One day!